By DONALD WITTKOWSKI Staff Writer
http://www.pressofatlanticcity.com/news/top_three/revel-can-be-fixed-casino-analysts-executives-and-officials-say/article_dd32a27c-8c47-11e2-9683-0019bb2963f4.html
That’s the belief of analysts, casino executives and political leaders. Although they said Revel’s problems are serious, they are not insurmountable.
They also predicted that the $2.4 billion luxury megaresort may yet fulfill its promise to expand the Atlantic City market now that new management has taken over.
Revel made a series of missteps, including pursuing a marketing strategy that may have overlooked or outright ignored key segments of the city’s customer base, analysts noted.
Whelan was referring to Kevin DeSanctis, the CEO who built Revel but stepped down Wednesday in a management shake-up. Jeffrey Hartmann, a 20-year veteran of the casino, hospitality and leisure industry, has taken charge as Revel’s interim CEO.